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In response to the 2015 US embargo lift on Cuba, Cohiba Grandioso is conceptualized as a limited edition Cohiba brand of cigars that commemorates the two countries' renewed relationship. Launched at the South Beach Food and Wine Festival, Cohiba Grandioso would create an enigmatic experience leading up to a one of a kind event. Cohiba Grandioso's mission is to unite and foster relationships between great minds and leading professionals in the hopes that it will inspire all to #ThinkGrandioso.

Art Direction: Samsara Kang

Strategy: Sonia Leone

Copywriting: Dravon McKinnie

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