As part of a Collaborative Learning project with Moxie Interactive (Atlanta), SCAD students were tasked with creating and launching a loyalty program for fictional movie theater company NMT. 

NMT Universe invites movie theater loyalty members to Go Beyond the Screen, exposing them to the raw creative elements of film. Whether it's the writing, directing, casting or special effects each of these components excite our curiosity and inspire our own creativity. 

MAJOR RESPONSIBILITES: Art Direction, UI/UX Design

COPYWRITER / STRATEGIST: Aostelda Logan

ADS

The NMT Universe loyalty program recognizes moviegoing as a social event. Upon entry into the program, members can add up to three family members or friends to their account. By attending movie showings with friends and family and playing NMT Universe games, loyalty members earn increased rewards and benefits.

APP DESIGN

IN-THEATER GAMING

ONLINE MINI GAME