The University of New Haven experienced ad fatigue with campaigns surrounding its Criminal Justice and Emergency Management degree programs. To better communicate to perspective students the benefits of each program a newly imagined brand and campaign were created. 

The new branding for the UNH's Criminal Justice and Emergency Management programs incorporates the school's signature yellow and blue colors. It also utilizes chevron shapes that frame headlines, copy, and the UNH logo. Imagery selected for the campaign needed to be daring, yet inspiring. Strategy involving the campaign sought to provide a glimpse into the dynamic life saving careers each of these programs prepare students to enter. 

 A largely digital campaign, UNH's media mix including display ads, social media ads, and landing pages. Carrying the new UNH brand into print, direct mail pieces and postcards were also comissioned.